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- BIG Rocks ONLY. BIGGEST First
- Strategy > Marketing > Dev (not Learning/Tools)
- Filter: advances Mission’s top priority? MVW only, no more
- Think 100X
- AI-strategize 100X results (benefits, distribution)
- Scan for BIG Rock opportunities — the one better strategy dwarfs all else; blue ocean, go deep here
- Max AI use. CEO of AI Agent team — strategy, research, dev, execution, automation
- Incubate before sleep — next steps, fuel passion
- Don’t reinvent — use FOSS
- Wife support. Hire #2 + freelancers
- Health/energy — primary input to all else
- Inner Circle/Mastermind Group — feedback loop + early adopters + distribution seed. Members: Rob Robinson, Dave Lush, Robert Moysey (TD), Ed Rempel
- Give real value (early access, co-creation credit, tools). Make sharing easy with advisor networks.
- Strategic Partnerships — advisors/influencers/media serving ICP. Media Centers of Influence = top priority