Advisor & Firm Pricing

SDC Advisor & Firm Pricing

Adapted 2026-08-27 from MBR/Strategy/Revenue-Models.md §2 (B2B Corporate Distribution) and §4 (Referral-Fee Mechanics) — MBR’s model is B2C-consumer distribution through an employer; SDC is B2B advisor/firm-first, so the tiers below are re-shaped around advisor and firm relationships, not corporate HR budgets. Compliance guardrails for any of this are owned by SDC/Risks/Affiliate-Compliance.md, not restated here.

Advisor/Firm Pricing Tiers

Adapted from MBR’s Corporate Pricing Tiers (Tier 1–3 structure) — same shape, different buyer.

• Tier 1 (Trial / Catalyst): Free access to $MART DEBT education content and the client-first framework. Advisor gets the credibility of a client-first-certified positioning; SDC gets advocate-level distribution.
• Tier 2 (Practice Subscription): Per-advisor or per-seat monthly fee. Unlocks the full LevPro/sd-math toolset, client-facing snapshot outputs, and ongoing $MART DEBT education updates.
• Tier 3 (Firm/Enterprise Integration): Annual firm-level license + integration fee. Connects to the firm’s existing planning software; white-labelable client-facing outputs.

Hooks for Convincing Advisors/Firms (adapted from MBR’s “5 Hooks for HR”)

• The “client-first differentiator” pitch: SDC doesn’t replace the advisor’s relationship — it’s an execution engine that lets the advisor bring a rigorously vetted, client-first leverage conversation to clients they’d otherwise have to turn away or handle informally.
• The “guaranteed accuracy” model: the analysis is math, not opinion — the audit-artifact work (LevPro M5) is what makes this claim defensible.
• The b-Book / education Trojan Horse: a custom advisor-facing education artifact bypasses procurement friction and seeds trust before the paid tiers are pitched.

Referral / Finders’-Fee Mechanics (adapted from MBR §4, Affiliate-Mechanics.md)

MBR’s affiliate-network research (Fintel Connect, Impact.com, Sub-ID tracking, CPA/CPL benchmarks) is a Canadian retail-banking affiliate model — it doesn’t map directly onto SDC’s B2B advisor-referral structure, since SDC isn’t placing consumer-facing tracking links on bank products. What does carry over:

• The finders’-fee concept itself — a referral fee for advisors/firms who bring in other advisors/firms, structured the same way MBR structures its lead-gen fees (flat fee or tiered by contract value), not yet benchmarked for the advisor-education market.
• The “never touch licensed activity” structural rule — SDC provides software facilitation and mathematical/educational analysis, never regulated advice. This is the same rule MBR encodes for its own model; for SDC it is the more load-bearing constraint, since leverage is the regulated topic (see SDC/Risks/Affiliate-Compliance.md).

Open work, not yet done: SDC-specific referral-fee benchmarks (advisor-to-advisor, firm-to-firm) haven’t been researched — the MBR figures above are retail-banking CPA/CPL rates and should not be quoted as SDC pricing without fresh research.

Related

• SDC/Strategy/Smart Debt Offerings.md — offering catalog
• SDC/Risks/Affiliate-Compliance.md — compliance guardrails
• MBR/Strategy/Revenue-Models.md — source material, full MBR context